Project: Conceptual Brand and Website Design, 2022
Tools: Adobe Creative Suite - AI, PS and Figma
An underwear and lingerie brand that aims to be inclusive and create community for body confidence.
Dahlia is a conceptual website and brand design that I made after being inspired by bold e-commerce sites. The branding uses an elegant serif font mixed with a personality-filled sans serif font to be personable and sleek. The intention was to create a crisp yet soft design that aligns with the softness of the underwear that consumers will get.
View the live Figma prototype.
